Tesco is building an in-house publishing team in its marketing department to capitalise on its burgeoning non-food product range.
The UK’s number one retailer is seeking a head of design, as well as copywriters, photographers and other personnel, to develop promotions for items including clothing and homeware.
Once appointed, the team will sit alongside the existing in-house communications staff, and will report to marketing director Tim Mason.
Tesco’s non-food products account for about one-fifth of UK sales, and following a third-quarter trading statement this week, analysts said underlying sales growth for the category is between six and seven per cent a year.
A Tesco spokeswoman says: “We are growing in non-food and looking at better ways of communicating new products to customers. These new positions are being created to help with that, and to strengthen our existing promotions capacity.”
Details of planned promotions are being kept under wraps, but they could include publications, in-store leaflets and online work.