Tesco builds in-house publishing team

Tesco is building an in-house publishing team in its marketing department to capitalise on its burgeoning non-food product range.

The UK’s number one retailer is seeking a head of design, as well as copywriters, photographers and other personnel, to develop promotions for items including clothing and homeware.

Once appointed, the team will sit alongside the existing in-house communications staff, and will report to marketing director Tim Mason.

Tesco’s non-food products account for about one-fifth of UK sales, and following a third-quarter trading statement this week, analysts said underlying sales growth for the category is between six and seven per cent a year.

A Tesco spokeswoman says: “We are growing in non-food and looking at better ways of communicating new products to customers. These new positions are being created to help with that, and to strengthen our existing promotions capacity.”

Details of planned promotions are being kept under wraps, but they could include publications, in-store leaflets and online work.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here