The British Heart Foundation (BHF) has launched its biggest drive to secure corporate sponsors for its annual Help a Heart Week. This summer, brands endorsing the event included Danacol, Shredded Wheat, Tetley Tea and Weight-Watchers.
The organisation says it is looking to team up with packaged goods, healthy lifestyle and personal care brands to promote the event, and will integrate the partners into the fundraising campaign.
In addition to the usual on-pack promotions, the BHF says that next year’s Help a Heart Week will see collection and donation initiatives appearing on its partners’ packaging for the first time.
This summer, dozens of other companies not directly associated with the charity, such as Yorkshire Bank, also supported the campaign with fundraising initiatives.
However, it is not yet known if the 2005 sponsor partners have been re-signed for next year’s push, but the BHF says it wants to work with “as many new companies as possible” in 2006.
The charity says: “We are approaching companies that we believe will help raise funds for our life-saving work, while gaining the most commercial value from working with the BHF.”