BHF seeks sponsors for annual Help a Heart Week

The British Heart Foundation (BHF) has launched its biggest drive to secure corporate sponsors for its annual Help a Heart Week. This summer, brands endorsing the event included Danacol, Shredded Wheat, Tetley Tea and Weight-Watchers.

The organisation says it is looking to team up with packaged goods, healthy lifestyle and personal care brands to promote the event, and will integrate the partners into the fundraising campaign.

In addition to the usual on-pack promotions, the BHF says that next year’s Help a Heart Week will see collection and donation initiatives appearing on its partners’ packaging for the first time.

This summer, dozens of other companies not directly associated with the charity, such as Yorkshire Bank, also supported the campaign with fundraising initiatives.

However, it is not yet known if the 2005 sponsor partners have been re-signed for next year’s push, but the BHF says it wants to work with “as many new companies as possible” in 2006.

The charity says: “We are approaching companies that we believe will help raise funds for our life-saving work, while gaining the most commercial value from working with the BHF.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here