Ferrero Rocher has begun the festive season in big style by creating the largest Ferrero Rocher pyramid ever built at London’s Cromwell Road outdoor supersite.
The giant three-dimensional pyramid, which is over 27ft wide and 23ft high, has been arranged on top of two Premiere 400 backlit sites to look like a Christmas tree. The pyramid will be lit from within to give it a golden glow.
The creative was developed by WCRS, which won the Ferrero Rocher business in October, and the structure was devised and created by JC Decaux Innovate.
The pyramid and creative work carries the strapline “Share the Magic”, in line with the television work and poster campaign.
Ferrero marketing manager Stefan Kerridge says that the giant pyramid “dramatises the glamorous and famous brand imagery”.