Ferrero Rocher erects largest gold pyramid

Ferrero Rocher has begun the festive season in big style by creating the largest Ferrero Rocher pyramid ever built at London’s Cromwell Road outdoor supersite.

The giant three-dimensional pyramid, which is over 27ft wide and 23ft high, has been arranged on top of two Premiere 400 backlit sites to look like a Christmas tree. The pyramid will be lit from within to give it a golden glow.

The creative was developed by WCRS, which won the Ferrero Rocher business in October, and the structure was devised and created by JC Decaux Innovate.

The pyramid and creative work carries the strapline “Share the Magic”, in line with the television work and poster campaign.

Ferrero marketing manager Stefan Kerridge says that the giant pyramid “dramatises the glamorous and famous brand imagery”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here