Lowe faces rethink of £20m Stella task

Inbev-owned Stella Artois is set to review its relationship with Lowe, putting the agency’s hold on the iconic advertising business – worth an estimated &£20m – in doubt.

The news follows the move of the &£45m Tesco advertising business out of troubled Interpublic’s Lowe London to a start-up agency set up by Sir Frank Lowe.

InBev UK & Ireland marketing director Phil Rumbol says: “If any big changes, like the Tesco account moving out of London, impacts on the agency, we will have to examine our relationship with the agency.” The business is worth more than &£10m in the UK.

But Rumbol adds that the departure of Paul Weinberger is unlikely to lead to a review of the advertising business. “We are continuing to work with the agency at this time and are happy with our team, but the Tesco move and the move of some of the talent out of the agency is clearly a big development. We will continue to monitor these developments.”

Since the announcement, Lowe London has announced that chief creative Matthew Bull will leave his global role and return to his native South Africa. He will, however, continue to work with the agency in South Africa.

Lowe has held the Stella Artois global advertising business since 1981.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here