New Campaign – Bayer HealthCare

Bayer HealthCare has signed up ex-model Jerry Hall to front a global campaign to tackle erectile dysfunction.

The former wife of Rolling Stone Mick Jagger will act as an international spokeswoman for the pharmaceutical giant’s “strike up a conversation” campaign. The initiative aims to encourage couples to talk openly about erectile dysfunction and to persuade men to go and see their GPs.

Hall says: “A healthy love life is not and should not be the preserve of those in their 20s and 30s; it’s important at all ages. I’m working with Bayer to encourage men to confront erectile dysfunction and take action. It might be a conversation with a doctor or a partner, but it’s never too late to get the most from your love life.”

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