Tesco says it has no plans to review its ‘Every Little Helps’ strapline following the decision to pull its &£45m above-the-line account out of Lowe London into the hands of Sir Frank Lowe’s start-up agency (Cover Story, page 22). Meanwhile, Tesco chief executive Sir Terry Leahy has rubbished press claims that he is about to leave to become the Government’s new health tsar.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.