ASA investigates ‘gay kiss’ TV ad for Dolce & Gabbana

The Advertising Standards Authority (ASA) is investigating dozens of complaints about a television ad for Dolce & Gabbana watches, which features two men kissing.

The ad, created by the fashion label’s Italian advertising agency, has been aired during shows including The X-Factor. It has so far prompted 34 complaints.

⢠In another adjudication this week, an anti-speeding poster campaign from Warwickshire County Council has been cleared by the ASA after complaints that the images were too graphic.

The two executions featured pictures of actors sitting behind shattered car windscreens made up to look like victims of road accidents, with the strapline “Speeding, it’s not impressive”.

The ASA said that although the images were shocking they were justified because of the serious message behind them.

⢠The authority has also cleared print ads for the Channel 4 comedy show Spoons after complaints they were offensive. The ads, which appeared in the national press, featured stickers reading “I want a fu**ing baby”.

Channel 4 said it was not unusual for ads to feature asterisked swear words and said the ads had been targeting the over-25s. The ASA accepted the ads were carefully targeted and said they would not cause widespread offence.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here