Concerns over the London Olympic Bill
IPA and the Advertising Association have written separately to the Government to voice concerns over the London Olympic Bill, which is expected to detail restrictions on advertising around the 2012 Games.
IPA and the Advertising Association have written separately to the Government to voice concerns over the London Olympic Bill, which is expected to detail restrictions on advertising around the 2012 Games.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.