Disney planning to sell entertainment content
Disney is reportedly planning to sell entertainment content, such as episodes of Desperate Housewives, to UK-based video iPod users. The deal was originally restricted to the US.
Disney is reportedly planning to sell entertainment content, such as episodes of Desperate Housewives, to UK-based video iPod users. The deal was originally restricted to the US.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.