PepsiCo overtakes Coca-Cola
PepsiCo has overtaken Coca-Cola in market capitalisation for the first time in 112 years. Pepsi reached a record Wall Street high of $98.4bn (&£55.7bn) on Monday, eclipsing Coke’s $97.9bn (&£55.4bn).
PepsiCo has overtaken Coca-Cola in market capitalisation for the first time in 112 years. Pepsi reached a record Wall Street high of $98.4bn (&£55.7bn) on Monday, eclipsing Coke’s $97.9bn (&£55.4bn).
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
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