PepsiCo overtakes Coca-Cola
PepsiCo has overtaken Coca-Cola in market capitalisation for the first time in 112 years. Pepsi reached a record Wall Street high of $98.4bn (&£55.7bn) on Monday, eclipsing Coke’s $97.9bn (&£55.4bn).
PepsiCo has overtaken Coca-Cola in market capitalisation for the first time in 112 years. Pepsi reached a record Wall Street high of $98.4bn (&£55.7bn) on Monday, eclipsing Coke’s $97.9bn (&£55.4bn).
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.