World Vision UK, the British arm of a leading relief and development charity, has appointed digital agency Panlogic to redesign its website.
Digital media manager for World Vision UK Ken Punter confirms that Panlogic will be designing, building and hosting a new site for the charity. It also “probably will become our main agency” for digital work, although no decision is likely to be made by the marketing team until the new year.
Punter says the redesign is necessary because the existing site is about three years old, and needs to be updated “to reflect changes within the organisation. It’s no longer representative of where we are. We need to look at the architecture and the user journey.”
One of World Vision’s major campaigns revolves around child sponsorship, where people in the UK are encouraged to sponsor a child in a developing country through regular monthly donations.
In September, the charity launched a campaign through FCBi London to recruit more sponsors. This push targeted Northern Ireland and Scotland, and sought to add 3,000 sponsors through direct mail and direct-response television advertising.
Punter says, though, that while sponsors may initially become involved as a result of receiving a direct mail pack or seeing a DRTV ad, “the majority of our fulfilment for child sponsorship is done online”.
Panlogic’s clients include the BBC, accessories and jewellery retailer Boodles, the British Heart Foundation, the British Red Cross, Garnier, the FA Premier League, the World Wide Fund for Nature, Kodak, L’OrÃ©al Paris and McWilliams.