Two years ago, the ASA roundly condemned British Nuclear Fuels’ (BNFL’s) last advertising campaign: ‘The future of the environment is in safe hands’. It isn’t, ruled the ASA; or rather, BNFL could not substantiate the claim. There, in a nutshell, is the problem with communicating nuclear energy benefits in the UK. A generation brought up […]
Stella David’s ‘work hard, play hard’ ethos has worked wonders for Bacardi in the UK, but can she repeat the trick now that she has been given global responsibility for the brand? By Sonoo Singh Few marketers can truthfully claim to embody the spirit of the brands they promote, but Stella David, Bacardi’s new global […]
As the UK Energy Review launches this week, arguments on the future of power generation fly in opposite directions. Can the nuclear industry find a way to shed past safety issues and offer an alternative to supply shortages and reduced carbon emissions? asks Nathalie Kilby The Greenpeace protest that greeted Tony Blair as he launched […]
Womenswear retailer New Look has put its unique stamp on Christmas this year with a seasonal outerwear range. Known as Cardboard, each garment costs &£79.99 and comes with a unique, free single-use travel voucher valid for any destination within five miles of the store. (Initially, the range will be on sale only in three branches […]
Earl’s Court or Earls Court?
Bargain Booze marketing manager Matt Leach is not a happy man. In fact he’s spitting feathers. Bargain Booze’s Christmas ad was supposed to feature a man who turns up at a fancy-dress party in a Batman costume only to discover his friend has turned up dressed as a robin of the feathered variety, rather than […]
Just as Monopoly has inspired thousands of youngsters to become property magnates or jailbirds, and Cluedo has whetted the appetite of countless would-be detectives and candlestick makers, the newly launched Media Mogul could be responsible for producing the next Conrad Black. The Media Mogul board game was launched recently at Hamley’s, where it is exclusively […]
As part one in a one-part strand, the Diary brings you its page 26 pin-up.
There is no financial incentive for media owners to reduce advertising – GCap’s share price fell after it announced such a strategy for Capital FM, but the alternative offers a bleak future for advertisers Thank you AOL. In my last column (MW November 17), I railed against pop-up advertisements on AOL Broadband that were almost […]
As information and knowledge become more personal assets, management services catering for individual needs will change the marketing equation At the time, this distance issue wasn’t central. But soon, new central electricity generating stations sprang up, enabling the establishment of new factories powered only by electricity. These factories could organise their machines according to the […]
The Telegraph titles might have changed more slowly than other papers, but they are still big sellers – and they are evolving. By Mark Choueke With national newspaper circulations falling, the Telegraph Group is clinging to its broadsheet format. But bosses at the publishing group are coming under increasing pressure to abandon the paper’s heritage […]
The British are losing their enthusiasm for the pub as a pure drinking establishment, with increasing numbers visiting them to eat a meal – perhaps a sign that a café society is beginning to take root Last week’s introduction of extended licensing laws may be causing controversy in certain quarters, yet the pub industry has […]
The yearly TV deals are being finalised, and the murmurings of discontent are louder than ever. It is time broadcasters came up with a new model for the digital world. By Charlie Makin Agencies are busily caught up in the annual round of television negotiations, frantically seeking out the best deals for themselves and their […]
There is no shortage of experts waiting to advise companies on how to exploit their sponsorship deals effectively, but brands must look beyond merely insuring against disaster, says David Benady So confident was Nike in the brand-building abilities of Korean-American golf star Michelle Wie that the sportswear giant is reported to have struck a $5m […]
A big, headline-grabbing show is all very well, but some audiences demand a more personal approach. And smaller events, done properly, can generate sizeable sales. By Pete Roythorne Ask any events professional whether size matters and you’ll get a mixed response. The truth is that there is no simple answer to whether you should go […]