Month: December 2005

Intel in worldwide BMW F1 and marketing tie-up

Marketing Week

Technology services provider Intel has signed its biggest global brand tie-up, in a multi-million pound global marketing deal with BMW that will make it the headline sponsor of Formula One team BMW Sauber. The news comes after rumours that Intel had signed a &£30m deal with the McLaren F1 team. According to Anne Lewnes, vice-president […]

Centaur Holdings acquisitions

Marketing Week

Centaur Holdings has acquired magazines Supply Chain Business and Logistics Europe, plus the European Supply Chain Excellence Awards, for a total of &£300,000. Earlier in the year it entered the logistics market through its acquisition of Logistics Manager and two Logistics Link exhibitions.

Ofcom shelves review

Marketing Week

Ofcom has shelved a review of the television ad sales market because it says there is no strong evidence that consumers are negatively affected by current practices.

Bolloré indicates he may merge Havas with Aegis

Marketing Week

Havas chairman Vincent Bolloré has indicated that he may merge the company with UK media buyer Aegis, in which he now owns a 25 per cent stake. Speaking at a news conference, Bolloré said the ‘game was open’ for a link-up, but added he does not intend to raise his stake in Aegis above 30 […]

Product placement gets EC go-ahead

Marketing Week

Product placement in television shows has been rubber-stamped by the European Commission, which announced the decision in its updated Television Without Frontiers directive this week. The refreshed rules also cover online and mobile distribution for the first time, as European policymakers take into account the rapid rise of content viewed through new media. But private […]

Carat chief: digital media spend on course to soar

Marketing Week

Marketing spend on digital media is set to increase by a third next year as advertisers make use of the growing number of digital channels available, predicts media agency Carat. Ben Wood, joint managing director of Carat’s digital arm, says he expects the department to grow by at least 50 per cent next year and […]

Evening Standard celebrates sales rise

Marketing Week

The Evening Standard’s circulation has risen by more than nine per cent in the three months since newspaper veteran Bert Hardy took the helm. Hardy was installed following Mike Anderson’s departure to take up the same role at News Group Newspapers in September. At the time, the Standard’s circulation stood at a year low of […]

PPA wins first round against Royal Mail’s price hike proposal

Marketing Week

Magazine industry chiefs have claimed a partial victory in their fight to prevent Royal Mail being allowed to make hefty price increases on its distribution products. The Periodical Publishers Association (PPA) has persuaded regulator Postcomm to recommend continued price-capping of Royal Mail’s Presstream 1 product. It feared extra distribution costs would be passed on to […]

Canon signs as top sponsor of London Fashion Week ’06

Marketing Week

Canon is poised to become the headline sponsor of next year’s London Fashion Week. It is understood that the deal is due to be signed this week. Industry sources say the digital camera and photocopier giant is also in talks over the title sponsorship of Milan Fashion Week and is poised to agree a partnership […]

Are local papers past their sell-by date?

Marketing Week

When Daily Mail & General Trust (DMGT) put regional newspaper arm Northcliffe Newspapers up for sale earlier this month, it seemed Viscount Rothermere was putting his faith in the new world of online ad revenues at the expense of an asset he b

AOL promotes Jonesco to run ad and content team

Marketing Week

AOL has promoted former Express Newspapers managing director Andy Jonesco to the new role of senior vice-president for audience. The role was created following the company’s decision to bring the advertising and content divisions (called the online customer experience team) closer together. Jonesco will have overall responsibility for both. Jonesco surprised the UK media world […]

World Vision UK to update through website redesign

Marketing Week

World Vision UK, the British arm of a leading relief and development charity, has appointed digital agency Panlogic to redesign its website. Digital media manager for World Vision UK Ken Punter confirms that Panlogic will be designing, building and hosting a new site for the charity. It also “probably will become our main agency” for […]