Yorkshire Forward, one of England’s nine regional development agencies, is launching an online campaign created by digital agency DS.Emotion. Yorkshire Forward e-marketing manager Rob Walton says: “The Yorkshire and Humber region is as big as Ireland, Norway and Singapore. It has 5 million people and 270,000 businesses contributing to an economy worth over &£72bn. New […]
As urban marketing specialists, we read with interest your article (MW November 24) on ethnic Britain. The feature was right to point out the ethnic influence on mainstream trends. We can’t escape the demographics – the facts are all around us. Young Britain is multicultural, thriving and here to stay. This culturally diverse Generation […]
I am a regular reader of Marketing Week. While I do not always agree with all the content, I had not previously found it to be objectionable – until today. I found Iain Murray’s column (MW December 1) to be offensive in the extreme, not just because of its sweeping dismissal of the public relations […]
There is absolutely no way that Iain Murray is having the Last Word with his rant (MW December 1). The fact that Murray has named the likes of Max Clifford when damning the world of public relations (PR) is testament to a lack of awareness and understanding about PR as a marketing discipline. What Murray […]
I found Andrew Ingram’s piece on creativity in radio advertising (MW last week) an interesting read. I appreciate that the ongoing game of “my media is better than your media” is hard to avoid, but I would like to make the following points – beside the fact that convergence is the way forward. We all […]
Now that big Frank [Lowe] is “back in town” (MW last week), it looks like some of us are going to have to change our wardrobes – in case you’re not as old as me, just about every old picture of Lowe has him wearing the cricket jumper. Drew Nicholson Joint managing director dnx www.dnxmarketing.com […]
What were the key events in the marketing calendar of 2005?
The Diary hasn’t inflicted one of its famous marketing lookalikes on readers for a while now, so as a special Christmas treat here’s one of the most striking resemblances seen in Marketing Week for a long time. Don’t let the vague attempt at a beard fool you; Ogilvy UK group chairman Gary Leih and know-it-all […]
The Diary is aware that many readers are harassed parents, most of whom are no doubt scouring the toyshops for this year’s must-have item. But they’re hard to come by, aren’t they, dear reader/breeder? It seems that whatever store you fight your way into, whichever online shop you spend hours trying to load, you’re met […]
Forget spin and blockbuster ad campaigns – the real innovation in marketing is at the sharp end, in the delivery of services and information to the public So you like marketing challenges? Well here are a selection for you to ponder. The first is to construct a co-ordinated strategy to guide all government communications with […]
While targeting technology is becoming smarter, mailouts seem dumber, so are mailers forgetting the basic rules of selling and can the industry learn lessons from retailers? asks David Benady Unappetising, over-complex and repetitious are words that readily come to mind when describing so many of the mailshots that land daily on the nation’s doormats. Without […]
The Sunday Telegraph this week fawned over newsreader Katie Derham, but what has Derham got that a certain wrinkly-nosed magazine columnist hasn’t? “The 34-year-old ITN News anchor, Classic FM presenter and mother of two is sitting, her legs tucked underneath her, in a shaft of winter sunlight that streams through the large window of her […]
Unilever Food UK is preparing a major push for its iconic tea brand PG Tips next year, which will include a &£5m campaign around the football World Cup next summer. The support comes ahead of a planned relaunch in 2007. It is understood that Unilever is planning a variety of initiatives, including heavy price promotion […]
Tesco’s plan to roll out a gay-friendly motor insurance policy has been met with scepticism by pressure group OutRage!. The retailer will offer discounts to same-sex couples to bring charges in line with those for married couples. But the move has been questioned by gay human rights organisation OutRage!, which has warned the supermarket against […]
Charity Age Concern is gearing up to take on Saga with the launch of a membership programme next year. It aims to encourage the over-50s to reassert their influence in society. The scheme, called Heyday, aims to motivate the generation that helped change society in the 1960s into demanding action on the issues they face […]