IBM parts company with Merlin Stone

IBM business research leader and marketing consultant Merlin Stone is cutting his ties with the technology giant after a 12-year association.

Stone has spent five years on the IBM Business Consulting Services payroll, and was a sponsored professor and research expert for seven years beforehand. He has been responsible for developing cutting-edge customer management programmes for clients including British Airways, Boots, HSBC and Norwich Union. He has also been a government adviser on pensions and has worked with motor licensing body Driver and Vehicle Licensing Agency (DVLA).

Admitting his “controversial” techniques had “chafed” with IBM in recent times, he says he is quitting to become a director of change management consultancy WCL. The company mainly deals with public sector clients, but Stone is joining to develop a private sector service.

He says: “I wanted to do something different. I take the view that if you want clients to think you have something to contribute, you can’t just turn out general market research.”

Stone, who has written 30 books on marketing and has experience covering the automotive, energy, financial, IT, retail, telecoms, travel and transport and utilities sectors, will remain a director of NowellStone Search and Selection, a customer relationship management recruitment specialist.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here