Reasons for running are as clear as mud

As gyms the length and breadth of the country strain under the pressure of the reissuing of memberships that have lain dormant for the past 11 months, the Diary brings news of Gavin Wheeler, managing director of Richmond-based marketing services agency WDMP, who participated in the Grim8 race.

The race basically involved running through ponds and bogs for eight miles, and Wheeler finished 201st, 30 places behind fellow WDMP director Peter Hollins.

Wheeler says “The best moment was seeing the guy in front of me falling head first into a pond, enabling me to sprint past him to take his place.

“The low point came towards the end when I was overtaken by Elvis.” Wheeler, sadly, goes on to claim that Elvis was cheating as he was riding on Shergar, and was receiving special instructions from Lord Lucan.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here