Witness the biggest bash of all

So Christmas has been and gone and the Diary’s new year’s resolution is to make less references to relatively obscure 1980s bands, so it’s with a mighty wah that it brings this story of pre-Christmas tomfoolery.

The Saatchi & Saatchi snowball fight is becoming as much an institution as the Queen’s speech and Raymond Briggs’ The Snowman, and last year’s event somehow managed to avoid descending into brutal, mindless violence, despite the threatening poses shown by some of the attendees (you can see the offenders in the picture).

The Diary is used to hearing stories of bashes in the advertising industry where a white, powdery substance is passed around like it’s going out of fashion, but the fact that a few of the snowball fighters reported finding “snow” in their underwear the following morning, suggests to the Diary that this was no ordinary festive get-together. So, er, any chance of the Diary getting an invite for this year’s shindig?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here