Events Industry Alliance (EIA) launches
The Events Industry Alliance (EIA) has been launched to promote exhibitions and events companies. The trade body represents event organisers, as well as venues and contractors that build events.
The Events Industry Alliance (EIA) has been launched to promote exhibitions and events companies. The trade body represents event organisers, as well as venues and contractors that build events.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.