Revlon reviewing pan-European account
Revlon is reviewing its £10m pan-European media planning and buying account.
Revlon is reviewing its &£10m pan-European media planning and buying account. The business has been held by PHD since 2003.
Revlon is reviewing its £10m pan-European media planning and buying account.
Revlon is reviewing its &£10m pan-European media planning and buying account. The business has been held by PHD since 2003.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.