Sainsbury’s scheme no threat to Nectar

The assertions made in your article “Sainsbury’s launches new Tesco-style loyalty scheme” (MW last week) concerning Sainsbury’s and Nectar were grossly incorrect. We have recently launched an initiative called Connections, which involves sending our customers offers through the post for products they’re interested in. But to suggest that Connections could ever be a replacement for any kind of loyalty scheme is wide of the mark as it does not generate any data, instead relying wholly on information from Nectar.

Our participation in the Nectar loyalty scheme provides added value for Sainsbury’s shoppers, and this launch, together with that of Fresh Ideas magazine last year, shows how we’re continuing to use the information it provides in a beneficial way for our customers.

Rather than this recent move signalling the end of Nectar, as your article suggests, it, in fact, further maximises the benefits that Nectar membership offers our customers.

Leigh Rengger

Head of Loyalty


London EC1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here