JWT former chief executive Simon Bolton has moved to the same position at WPP Group brand consultancy Enterprise IG. He replaces Dave Allen, who moves to JWT to become chief executive of Team Vodafone, co-ordinating 30 WPP companies that work for the mobile phone giant.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.