Apple trademark application sparks rumours of iPod mobile phone launch

Apple has filed several trademark applications around the term “Mobile Me” leading to speculation that it is gearing up to launch an iPod phone.

The company has already worked with Motorola on the ROKR handset, which features iTunes software, but industry experts are now predicting that Apple could bring out a branded smart phone of its own. There is even a suggestion that it might become a mobile virtual network operator (MVNO) like Virgin Mobile.

The introduction of MP3 players on mobile phones has led some to predict the death of the iPod and there is a growing feeling that launching its own mobile phone would strengthen Apple’s position.

Ovum research director Gary Barnett says: “It would be an obvious move for Apple to look at ways of taking its excellent reputation for brand and design into other markets and an iPod phone is certainly a possibility.”

An Apple spokeswoman declines to comment on the rumours, but even Motorola chief executive Ed Zander said late last year: “We know that it is going to build a smart phone. It’s only a matter of time.”

The trademark applications were filed earlier this month and covered a number of areas including digital music, mobile communications and portable data.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here