Biggles goes AWOL to avoid French dust-up

The Diary loves nothing better than a festive mystery and was intrigued by the spiffing Cluedo-style Christmas card from ad agency Isobel.

But the Diary sensed intrigue – and sure enough, the drama of the photoshoot was revealed this week.

The original plan was for the card to feature planning director Steve Hastings’ handsome Labrador Biggles. But as the team gathered for the shoot, Biggles took himself off for walkies – on his own.

Despite a frantic search the dog was gone – but in advertising, as in showbusiness, the motto is “the show must go on” and a cunning plan was hatched.

Straws were drawn and a replacement was found in the form of senior account director Oliver von Holzing, who was less than chuffed to have to don the doggy outfit.

Crouching on the carpet, “saucy French maid” Racquel, aka creative Rachel Donovan, was on hand to keep the frisky German Shepherd in check with her pink duster.

Anyone concerned about Biggles’ fate will be pleased to hear that straight after the shoot the cast, still in costume, quickly tracked down the camera-shy pooch in a side road.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here