Crouch-ing for World Cup dream

Before the 1998 World Cup, “comedians” Baddiel and Skinner predicted England’s fans would end their 32 years of hurt and “dance Nobby’s dance” in celebration.

Instead, they ended up hanging effigies of David Beckham.

Eight years and another failed campaign later, and Beckham is captain, “hurt” has turned 40 and people just want to nibble Nobby’s Nuts.

Yet the curse of blind optimism still pervades English football as Saatchi & Saatchi showed last week with an ad featuring a spoof newspaper report of England’s final triumph over Brazil.

The Diary applauds this kind of positive thinking, but wonders whether Liverpool striker Peter Crouch really will come off the bench to turn the final on its head.

Maybe the Saatchi Reds were simply cosying up to Nitro UK partner Bruce Crouch, father of Peter.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here