David Hackworthy, a former chief strategic officer at DDB, has confirmed he is joining Sir Frank Lowe’s start-up agency in London, where he will work alongside ex-DDB colleague Paul Hammersley. Hackworthy has also had stints at TBWA Chiat Day New York and DMB&B New York.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.