Greene King hands WFCA Speckled Hen

Greene King has appointed WFCA to handle advertising for its Old Speckled Hen beer brand. The Kent-based agency was given accounts for the brewer’s Ruddles and Abbot Ale drinks last year.

Greene King is believed to have spent about &£2.5m on advertising last year. It is not known whether the appointment of WFCA will affect Miles Calcraft Briginshaw Duffy’s tenure of the Greene King IPA flagship brand account.

The Old Speckled Hen brief is expected to include mainly print and outdoor work, although Greene King is understood to be reviewing all its above-the-line options for the cask ale brand.

Sue Thomas-Taylor, Greene King marketing director, says: “WFCA has already delivered strategically and creatively on the Ruddles and Abbot Ale brands. With Old Speckled Hen, it demonstrated strategic thinking, and an in-depth understanding of the brand and its unique consumer offering.”

WFCA recently picked up the UK advertising account for French insurance company Axa (MW last week). It will work alongside Grey Worldwide Australia, which seized the &£22m UK account from JWT in October.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here