Start-up media agency the7stars has appointed E-sure launch marketer Andy Brown to its management team.
The agency, formed by former Carat executives Jenny Biggam, Colin Mills and Mark Jarvis, says it has been chasing Brown since launching in August. He will have a strategic role, and will also work on a consultancy basis with some clients.
Brown worked with the agency founders before they left Carat, when it held the E-sure and First Alternative accounts.
At E-Sure and First Alternative, Brown was responsible for media planning and execution of the rebranding of E-sure, which led to the introduction of the animated character Mister Mouse.
Brown was group marketing director at Direct Line until 1999.He then joined Direct Line founder Peter Wood to launch E-sure, becoming responsible for the launch of E-sure’s sister company First Alternative.
The7stars won Crown Golf, its first client, in November last year. It is expected to spend &£1m in 2006 to promote its 30 clubs.