Virgin to run online ad to support new show

Virgin Radio is launching the first online ad to stream live video and audio content. It is being launched to support the new Christian O’Connell breakfast show. The ad will run for a week to coincide with the launch of the show on January 23.

The ad will run across websites of show sponsor Orange (MW January 5), Wanadoo, AOL, MSN and Hotmail from next Monday. Visitors will be able to access live video footage from the studios alongside audio of the show.

The portals will feature an ad for the show, which will then activate the live video streaming whenever users scroll over the ad while the show is on air.

Virgin is putting major support behind the arrival of O’Connell, whom the station poached from rival Xfm.

The deal, which was negotiated and planned by Starcom, is part of a broader integrated marketing campaign across outdoor, press and online as Virgin Radio builds up its new signing. The station is hoping to give O’Connell a national profile and has already launched a month-long outdoor campaign touting O’Connell’s slot as “Britain’s Best Breakfast Show” (MW last week). It has also signed Orange up for a year-long sponsorship.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here