VNU receives buyout offer
VNU, the Dutch publishing and market research company which owns ACNielsen, has reportedly received a buyout offer from a group of private equity investors.The proposed deal could be worth $8.9bn (&£5bn).
VNU, the Dutch publishing and market research company which owns ACNielsen, has reportedly received a buyout offer from a group of private equity investors.The proposed deal could be worth $8.9bn (&£5bn).
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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