JWT has created a campaign for Kingsmill, the Allied Bakeries-owned bread brand. Set in a bakery, it will focus on quality and innovation. It replaces the Elvis-inspired campaign that used the strapline ‘The King’s Mill’.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.