Love’s way of telling you it’s OK to fart

The Diary can only imagine how hard advertising types have to work. Clients have to be satisfied, consumers engaged and marketing solutions provided⦠and for agency Love, farting and burping noises must be made.

The creative types at the Manchester-based agency certainly put on their thinking caps when they won the contract to promote an exhibition in the city called Grossology/ The Impolite Science of the Human Body.

A radio ad featuring children doing what they do best (farting and burping) was nominated for an award. Press ads featuring puns on the word “snot” appeared in local papers, and whoopee cushions were sent out as part of a mailshot.

They even lovingly prepared a viral featuring a farting granny. Nice.

But the Diary salutes whoever came up with the groundbreaking idea of playing loud farting noises in a Portaloo in Manchester city centre and filming passers by.

The team were so pleased with their antics that they put an annoyingly amusing film of the stunt on their website.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here