Metro aims team at multinational advertisers

Metro International is expanding its London-based sales team with the launch of a division that aims to serve multinational advertisers such as Unilever, Procter & Gamble and Ikea.

The team wants to make it easier for decentralised advertisers, who make decisions on a market-by-market basis, to use Metro internationally.

It has appointed Michael Craig to head the team and will bring him to London from his post as sales director at Metro New York. Craig, who was at the Evening Standard and The Times before he joined Metro in 2004, will report to global sales director Greg Miall.

Miall says that the traditional pan-regional sales model does not work for clients where decisions are taken locally. He adds: “Metro is replicating the organisational structure of these multi-local clients. That, alongside Michael’s appointment, strengthens Metro’s offering by ensuring that all clients benefit, however they are organised.” Metro expanded its operations in Sweden, Spain and the Czech Republic this week to extend its circulation to 18.5 million readers across Europe every day.

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