Metro aims team at multinational advertisers

Metro International is expanding its London-based sales team with the launch of a division that aims to serve multinational advertisers such as Unilever, Procter & Gamble and Ikea.

The team wants to make it easier for decentralised advertisers, who make decisions on a market-by-market basis, to use Metro internationally.

It has appointed Michael Craig to head the team and will bring him to London from his post as sales director at Metro New York. Craig, who was at the Evening Standard and The Times before he joined Metro in 2004, will report to global sales director Greg Miall.

Miall says that the traditional pan-regional sales model does not work for clients where decisions are taken locally. He adds: “Metro is replicating the organisational structure of these multi-local clients. That, alongside Michael’s appointment, strengthens Metro’s offering by ensuring that all clients benefit, however they are organised.” Metro expanded its operations in Sweden, Spain and the Czech Republic this week to extend its circulation to 18.5 million readers across Europe every day.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here