Saatchi unveils point-of-purchase division

Saatchi & Saatchi has expanded its shopper marketing division with the launch of a point-of-purchase (PoP) division.

Saatchi & Saatchi has expanded its shopper marketing division with the launch of a point-of-purchase (PoP) division.

The unit, to be headed by FPP Design head of PoP Chris Kazakeos, will be part of Saatchi & Saatchi X, launched in June 2004 to deliver in-store, below-the-line solutions.

Kazakeos was head of PoP at FPP Design for more than five years. At Saatchi & Saatchi X he will report to managing director Simon Hathaway.

Chairman and chief executive of Saatchi & Saatchi UK Lee Daley says: “The launch of the PoP division offers clients an opportunity to take advantage of a much wider offering from Saatchi & Saatchi X and across the entire group.”

Saatchi & Saatchi followed the launch of Saatchi & Saatchi X by opening research and development arm Industry@Saatchi, branded entertainment division Gum and youth insight unit Friends of Jonny (MW September 15, 2005).

Friends of Jonny helps clients promote their brands to young people by cherry-picking young stars from the agency’s departments to make up the team. Other Saatchi & Saatchi offices in Europe are developing similar divisions to tap into youth culture.

Saatchi & Saatchi X, which works with the likes of Procter & Gamble and Microsoft, also has offices in Toronto, Geneva and Sydney.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here