Saatchi & Saatchi has expanded its shopper marketing division with the launch of a point-of-purchase (PoP) division.
The unit, to be headed by FPP Design head of PoP Chris Kazakeos, will be part of Saatchi & Saatchi X, launched in June 2004 to deliver in-store, below-the-line solutions.
Kazakeos was head of PoP at FPP Design for more than five years. At Saatchi & Saatchi X he will report to managing director Simon Hathaway.
Chairman and chief executive of Saatchi & Saatchi UK Lee Daley says: “The launch of the PoP division offers clients an opportunity to take advantage of a much wider offering from Saatchi & Saatchi X and across the entire group.”
Saatchi & Saatchi followed the launch of Saatchi & Saatchi X by opening research and development arm Industry@Saatchi, branded entertainment division Gum and youth insight unit Friends of Jonny (MW September 15, 2005).
Friends of Jonny helps clients promote their brands to young people by cherry-picking young stars from the agency’s departments to make up the team. Other Saatchi & Saatchi offices in Europe are developing similar divisions to tap into youth culture.
Saatchi & Saatchi X, which works with the likes of Procter & Gamble and Microsoft, also has offices in Toronto, Geneva and Sydney.