ScreenSelect in Vue ticket booking deal, the UK online DVD rental business, consumer brand of Video Island, has extended its partnership with Vue Cinemas to allow ScreenSelect members to book Vue cinema tickets online.

Subscribers to the online DVD service will now be able to look up cinema listings for all films ‘showing now’ and then link through to the Vue website to buy tickets. Because their details are already on file with Screen Select, all they have to do is fill in the number of tickets they want. After their first purchase, individual preferences such as local cinema are retained to make future purchases simple. and Vue Cinemas originally teamed up in July 2005 with the launch of the ‘Vue at Home’ DVD rental service, the first time that a major cinema chain got involved with a DVD by mail brand.

In addition to the brand, ScreenSelect has linked with a range of retail partners including Boots, Comet, Virgin Megastore, Dixons and Currys; media partners such as Sunday Times, Express Newspapers and Time Out; and technology partners such as Real Networks, iFilm and Microsoft.

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