Marketers who want to sponsor a gold medallist at the London 2012 Olympic Games should start backing talented teenagers now, according to a leading sports marketer. Octagon vice-president of athletes and personalities Clifford Bloxham says brands should form associations with rising stars to build long-term relationships with them. He argues that in spite of the […]
The European Union has warned member states that it will enforce laws outlawing tobacco advertising after reports that the Spanish government has given the green light for tobacco ads to be shown at Formula One and MotoGP races until 2008. Countries in the EU were given a deadline of August 1, 2005 to adopt new […]
Virgin Radio is launching the first online ad to stream live video and audio content. It is being launched to support the new Christian O’Connell breakfast show. The ad will run for a week to coincide with the launch of the show on January 23. The ad will run across websites of show sponsor Orange […]
Yahoo! Europe is understood to have promoted Glen Drury, managing director of Kelkoo UK, to the newly created position of vice-president for Northern Europe, effective immediately. A Yahoo! spokeswoman refused to comment on the appointment, as the company is officially in a close period: but it is believed that while Drury will continue to run […]
Karl Gregory, Yahoo! UK & Ireland’s head of marketing for its search engine division, has been poached by online directories company Touch Group to be its new marketing director.
MSN is promoting head of UK trade marketing Amanda Anthony to the position of international head of partner engagement and field marketing, effective from mid-February. She will be based in London, reporting to MSN international trade marketing director Anne Goodman. Anthony will be responsible for developing marketing strategies for projects such as MSN’s involvement in […]
Creative Labs, the Singapore-based computer accessory giant, is to spend $4m (£2.2m) on a pan-European marketing campaign for its new X-FI soundcard and Zen MP3 player product ranges, with the bulk of the spend going online – the company’s fir
Before the 1998 World Cup, “comedians” Baddiel and Skinner predicted England’s fans would end their 32 years of hurt and “dance Nobby’s dance” in celebration. Instead, they ended up hanging effigies of David Beckham. Eight years and another failed campaign later, and Beckham is captain, “hurt” has turned 40 and people just want to nibble […]
The Diary loves nothing better than a festive mystery and was intrigued by the spiffing Cluedo-style Christmas card from ad agency Isobel. But the Diary sensed intrigue – and sure enough, the drama of the photoshoot was revealed this week. The original plan was for the card to feature planning director Steve Hastings’ handsome Labrador […]
The big stocks provided excitement in 2005 and while this year is unlikely to be stellar overall, there is still some room for progress. By David Forster A strong stock market performance in December enabled both fully listed and AIM listed media indices to finish ahead for 2005, with AIM media stocks up three per […]
With mobile phone penetration far outreaching that of broadband and satellite television, and rich media-enabled handsets becoming the norm, UK marketers are starting to tap into their potential There are now more mobile phones than people in the UK – more than 63 million at last count. Mobile penetration has grown at a faster rate […]
Forget the 30-second ITV slot, the radio ad and the leaflets, wised-up brands know that if it’s engaging and interactive communications they want, they need look no further than the events industry – and the art of conversation, says Trevor Foley I have never really understood the marketing concept known as “the line”/ who’s above […]
In little more than a year, pay-per-call has invigorated the UK search marketing sector, enhancing the lead-generating capabilities of the internet with the power of the telephone. By Martin Croft Search marketing is a growth sector of the online advert-ising industry at the moment, and the most exciting recent dev-elopment in search marketing, from the […]
The leap from junior ranks to senior management is not a transition that comes naturally to most. But support, coaching and mentoring can make charismatic leaders out of us. By Gary Eastwood Marketing attracts some of the brightest and most ambitious individuals, drawn by the lure of a vibrant and relatively informal environment. Individuality, extroversion […]
The latest visual and sound technology can make participants at conferences and exhibitions feel personally engaged in clients’ messages, and does not have to be expensive. By Ian Whiteling A key part of last year’s successful London 2012 Olympic bid was the effective use of film and video in the final winning presentation in Singapore. […]