Kitcatt Nohr Alexander Shaw creates campaign for Virgin Holidays
Marketing WeekKitcatt Nohr Alexander Shaw has created a £1m advertising campaign for Virgin Holidays featuring a character called Doc Holiday.
Kitcatt Nohr Alexander Shaw has created a £1m advertising campaign for Virgin Holidays featuring a character called Doc Holiday.
Leisure At Work has won the £1m creative and design account for the Next Generation chain of fitness and health clubs.
Direct Know How has been appointed by Mentzendorff to handle the direct marketing business for its Taylor’s Port brand. The agency won the business without a pitch.
Doner Cardwell Hawkins has created a £4m campaign for Travelodge promoting its low room-rates and price cuts worth £20m in 2006.
Big Communications has been appointed by the British Heart Foundation to work on its Valentine Appeal, which raises money for specialist heart nurses. The agency has also been added to the BHF’s roster for ongoing projects. Sister agency, new media agency Fuse Digital, will also work on the campaign.
The UK’s thriving online viral marketing industry is under threat of being driven abroad after the Advertising Standards Authority (ASA) slammed a viral video for Midway Games’ Mortal Kombat: Shaolin Monks for being overly violent. Industry insiders claim attempts by the ASA to rein in viral marketing will have the reverse effect. One insider says: […]
Sainsbury’s has fired a warning shot at loyalty giant Nectar, which it helped set up in 2002, by launching promotion-led scheme Connections to improve supplier and shopper value. The supermarket chain denies this will spell the end of its relationship with Nectar, which began four years ago when it folded 10 million Sainsbury’s Rewards records […]
McCann Erickson has won the advertising business for Cereal Partners UK’s Cheerios brand from incumbent Saatchi & Saatchi following a restructure of its &£21m advertising roster. McCann Erickson is now responsible for all Cereal Partners’ adult brands.
Liverpool Victoria Friendly Society is looking for an agency to handle the direct marketing account for its insurance business. The account is thought to be worth several million pounds. The company is understood to be working with Creative Brief and is in the process of drawing up a shortlist. Liverpool Victoria uses a number of […]
Network Rail is in talks with advertising agencies about developing an awareness campaign to warn people of the dangers of level crossings. The body responsible for maintaining the nation’s rail infrastructure says it has been in informal talks with several agencies and has drawn up a shortlist of three for the spring campaign. It would […]
Visa Europe is launching its first pan-European advertising campaign to encourage consumers to use cards instead of cash and cheques to purchase everyday items. The campaign, created around the theme of “Love Every Day”, will run across 21 countries from this month using television, outdoor and online. The first phase of activity will run until […]
NTL’s £3.5bn merger with cable rival Telewest has been approved by the Office of Fair Trading, which stated the deal had not failed the test for referring it to the Competition Commission. BSkyB’s acquisition of internet specialist Easynet has
Hit Entertainment has reorganised its UK group to exploit growth across its properties, which include Bob the Builder, Barney and Thomas & Friends. The multiple brand group structure is being replaced with UK consumer products, EMEA business development – including sourcing sponsorships – and entertainment.
Monster, the online recruitment company, is reviewing its UK media buying and planning work, currently held by Zenith Optimedia. Monster spent &£2m on advertising last year.
Fernando Rodés, Havas vice-chairman and chief executive officer of media buying unit MPG, is being lined up to take a wider executive role at the Paris-based global marketing services group. According to those close to the negotiations, Havas chairman Vincent Bolloré (pictured) – who owns a 24 per cent stake in the company – is […]