Month: January 2006

Cameron Saunders appointed by Channel 4

Marketing Week

WCRS planning director Cameron Saunders has been appointed by Channel 4 as head of marketing for digital channels, which include More4 and E4. He replaces Rufus Radcliffe, who was promoted to C4’s head of marketing in October.

Alan Gilmour steps down at Lloyds TSB

Marketing Week

Lloyds TSB’s head of marketing Alan Gilmour has stepped down following a restructure of the bank’s marketing department. It follows the interim appointment of former Barclays marketer Andrew Gillespie. Gillespie’s role has yet to be finalised.

Twinings picks ex-UB marketer

Marketing Week

Twinings UK has appointed former United Biscuits (UB) marketer Claire Hodge as marketing director. She replaces Chris Rigby, who left the company in October last year after just eight months. Hodge, who takes over the role next month, will be responsible for Twinings’ full portfolio of brands, which includes hot teas, iced teas and hot […]

Unilever to spend £25m on extension of its Dove range

Marketing Week

Unilever is gearing up for the launch of new range of Dove products as part of a &£25m marketing investment in the brand this year. The consumer goods giant is rolling out a series of new Dove lines over the next few months that will be positioned above the core Dove range to encourage consumers […]

Can anything rescue Sunny D?

Marketing Week

With sales of Sunny D continuing to slide under the stewardship of the Sunny Delight Beverages Company (SDBC), which bought the brand from Procter & Gamble in 2004, experts may feel they are witnessing the slow death of a drink that had only the briefest of heydays. Sunny Delight was a massive success following its […]

Vote for the 2006 MCCA Best Awards

Marketing Week

The MCCA has announced the shortlist for the Best Awards 2006 – backed by Marketing Week – which recognise outstanding marketing achievement. Readers can vote on the winners in the following MCCA Marketing Week categories: best agency of the year, best newcomer agency (less than 36 months old) and best client of the year. The […]

Megabrands meet cosmoceutical barrier

Marketing Week

The concept of the megabrand has been common currency in the fast-moving consumer goods world for some time. Global players such as Procter & Gamble and Unilever have been slimming down their product portfolios to focus on a handful of core brands for a number of years. But with the trend sweeping the cosmetics industry, […]

DMA embraces Bluetooth technology after U-turn

Marketing Week

The Direct Marketing Association (DMA) is set to perform a U-turn by actively looking to promote the use of Bluetooth mobile technology for marketing purposes. According to Robert Dirskovski, head of interactive marketing at the DMA, the organisation is about to publish guidelines on how Bluetooth mobile technology might be used for marketing purposes. The […]

Redroute appointed by Swyx

Marketing Week

Redroute has been appointed to handle the pan-European advertising business for German Voice over Internet Protocol (VoIP) provider Swyx. The company is looking to expand into the UK.

JWT creates campaign for Kingsmill

Marketing Week

JWT has created a campaign for Kingsmill, the Allied Bakeries-owned bread brand. Set in a bakery, it will focus on quality and innovation. It replaces the Elvis-inspired campaign that used the strapline ‘The King’s Mill’.

Mustoes wins Laphroaig account

Marketing Week

Mustoes has won the advertising account for Laphroaig whisky following a three-way pitch. A new campaign for the brand, which has not advertised for four years, will break in the summer.