Jaguar, the beleaguered luxury car maker, has axed its UK marketing director role as part of a management restructure. The move has been prompted by the promotion of Jaguar and Land Rover UK managing director Phil Popham to director of Land Rover’s European operations. Jaguar and Land Rover, both part of Ford’s Premier Automotive Group, […]
Guinness Draught in cans is set to undergo its most radical product innovation since 1989, when it launched the famous widget cans. Called Guinness Surger, the new innovation, backed initially by a &£2.5m marketing spend, promises to deliver a perfect pint in the home. The Surger comes with a plug-in unit that sends ultrasonic sound […]
Nestlé has asked us to point out that Dr Chandra’s 1989 study on hypoallergenic infant formula is not pivotal to Nestlé’s own claims in that area, which are based on wider scientific findings (Nestlé in fresh baby milk row over research fraud, MW February 9). We were unable to use a response from Nestlé at […]
Procter & Gamble says its research shows British mothers are gaining influence as word of mouth marketers.
MPs and consumer groups have called for legislation to prevent O2 and Orange from introducing services targeting children. Orange is considering introducing Zap Zone, while O2 is in talks with Walt Disney about the launch of a branded children’s service.
The British Market Research Association has finally voted in favour of proposals to integrate its services into the Market Research Society, with effect from April, following protracted negotiations between both parties.
BT is rolling out Identity Protection, an insurance product which covers victims of identity fraud for up to &£50,000 towards the cost of restoring their identity. The service marks the company’s first move into financial services.
Draft London has appointed Ian Cruickshank as client services director.
Rise Communications, the strategic planning agency, has appointed Rachel O’Sullivan as its first managing director. O’Sullivan, who joins on March 1, has held a variety roles on the client side including at Pfizer and Channel 4 Ventures.
Cadbury Schweppes has appointed Orange chief executive officer Sanjiv Ahuja to its board as a non-executive director.
Jamster, the company behind the Crazy Frog ringtone, has appointed former Siemens and Vodafone consultant Tobias Brinkhorst as director of marketing for the UK, Ireland and Australia.
Reckitt Benckiser has promoted global trade marketing director Jeroen Mustert to general manager of its Thailand Cluster. He will be responsible for the household cleaning giant’s operations in Thailand, the Philippines and Indochina.
Marlow Foods, owner of meat-free brand Quorn, has announced that marketing director Guy Longworth is leaving the company as he is emigrating to the US with his family. Premier Foods, the owner of Marlow, is currently reviewing the structure of the marketing team at Quorn.
Mineral water brand Vittel has tied up a sponsorship deal with the fourth series of Channel 4’s celebrity sports reality TV programme The Games, as it repositions towards younger, more active consumers. Vittel will reveal a new logo and new packaging this spring, aimed at improving visibility and brand recognition. New bottles, launched in the […]
Veetee, a major own-label rice supplier, is repositioning as a consumer brand ahead of launching into the mainstream food market with a raft of new products later this year. The brand has appointed marketing services agency The Clinton Partnership to develop the new strategy. It will include a new corporate identity, which will use the […]