£1.3m campaign for New Zealand Lamb

First City Advertising has created a £1.3m campaign for New Zealand Lamb to raise awareness of the new season of chilled and frozen cuts of meat. The campaign will launch later this week with the strapline ‘New Ideas, New Recipes, New Zealand

First City Advertising has created a &£1.3m campaign for New Zealand Lamb to raise awareness of the new season of chilled and frozen cuts of meat. The campaign will launch later this week with the strapline ‘New Ideas, New Recipes, New Zealand Lamb’.