Agent Provocateur launches microsite

Agent Provocateur has launched a microsite designed by RealNetworks and a viral teaser campaign to promote ‘Tied up at the Office’. The eight-minute video was created by Mike Figgis, director of Internal Affairs and Leaving Las Vegas. A clip has been seeded on viral sites and viewers invited to provide e-mail addresses for friends. The objective is to drive registration for the lingerie company’s Club AP in advance of the film’s official online premiere on February 9.

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