Karmarama lands Kickers ad task ahead of relaunch

Karmarama is understood to have won the multi-million pound advertising business for footwear and clothing company Kickers, ahead of a brand relaunch planned for later this year.

The agency fought off competition from Farm, Quiet Storm and Albion in a pitch overseen by the AAR.

The Pentland Group-owned business has traditionally relied on word of mouth and public relations, but is looking to significantly increase its marketing spend.

The appointment is also part of a drive to re-establish the brand, and follows the opening of its first concept store, designed by Dalziel & Pow, in the Gateshead Metro Centre last spring.

The brand’s last agency of note was Mother, which won the business in October 1997 following a six-way pitch. The same year the fashion label extended its core shoe business, launching branded clothing. Mother produced the “well-stitched” campaign before Kickers took its advertising in-house to Pentland Visual Communications.

Last year, Pentland-owned swimwear brand Speedo International appointed DDB London to develop a global branding campaign. Fallon had earlier held the account, although communications during that time were developed in house.

Pentland’s other brands include Ellesse, Berghaus and sports footwear brand KangaRoos. Neither Karmarama nor Kickers were able to confirm the appointment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here