Kraft rejigs roles and reorganises

Kraft Foods has appointed Ben Clarke, the head of its Australian operation, as vice-president and area director for the UK and Ireland. He replaces Thibaud de Saint-Quentin, who has been promoted to vice-president of coffee for the EU region.

Clarke, who has already taken over the role, will be responsible for the company’s food and confectionery divisions, which includes the Dairylea, Kenco and Terry’s brands.

He was appointed as vice-president and area director of Australia and New Zealand in 2002. He was previously category director with responsibility for marketing across its coffee and chocolate portfolio. It is not known who has replaced Clarke as head of the Australian division.

Clarke’s appointment comes amid a number of changes across the Kraft organisation. It has been working to change its products and marketing in the face of criticism from health groups. It is already working to reposition its Dairylea range as a healthier brand and is reducing its salt and fat content. The foods group is planning to promote the brand in line with active lifestyles.

The moves are part of the company’s global policy on promoting healthier food and lifestyles. As part of this, it no longer uses TV advertising to promote certain products to children under 12 years of age.

It has also shifted its advertising focus to direct marketing and is understood to be talking to agencies about a global customer relationship marketing programme.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here