Nestlé has appointed agency evaluation service Aprais to measure and manage the performance of its 300-strong global agency roster, which includes JWT, McCann Erickson, Publicis and Lowe. Aprais’ online system will also allow agencies to evaluate Nestlé’s performance.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.