Northern Foods has appointed former Heinz UK chief Stefan Barden as executive director of its chilled division. Barden, who took over the role this week, was the managing director of Heinz UK and Ireland until May last year and has already held roles at Unilever and McKinsey.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.