Hodder Education, the publisher, has launched a series of self-help books called Get A Life! which offer the option of motivational SMS messages. It is hoped that the texts will help readers stay motivated.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.