T&T launch upsets Britvic over name clash

T&T Beverages has launched a still flavoured spring water aimed at women called h2eau Plus.

T&T Beverages has launched a still flavoured spring water aimed at women called h2eau Plus.

In April, rival Britvic is to launch an extension of its Robinsons Fruit Shoot brand called H2O, a fruit-flavoured water for children.

Although the two drinks are aimed at different markets, a Britvic insider describes the similar name as “annoying”.

The new T&T water, launching in the coming months in around 300 multiples, will be available in two flavours; lemon and strawberry; and lemon, lime and mandarin, and will be sold in 400ml single PET bottles and multipacks of 4x400ml PET bottles.

It claims to contain dietary fibre, aloe vera extract, artichoke extract, lemon juice and added vitamins and minerals, which the manufacturers claim have been “specifically formulated to assist the female body and metabolism.”

The producers believe the new product comes at a time when female consumers are tired of trying to achieve the daily hydration recommendation of two litres by simply drinking plain water.

A spokesman for h2eau says T&T’s h2eau Plus is addressing a very different market and nutritional breakdown to Britvic. He says: “We are confident that the excellent nutritional breakdown in h2eau Plus is better than any other flavoured water on the market.

“In fact we are surprised that many of them get away with the title ‘flavoured water’ as their nutritional values do not reflect the benefits of drinking pure spring water.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here