Warner Brothers is to start selling films and TV shows in Germany, Austria and Switzerland using a legal peer-to-peer, computer file-sharing network, developed by German technology firm Arvato, a subsidiary of Bertelsmann. Called In2Movies, the service launches in March. In Germany during the first half of 2005 in Germany, 1.7 million internet users illegally downloaded 11.9 million films.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.