Xfm hands Mediacom North Manchester launch account

Xfm, the GCap-owned alternative radio station, has appointed Mediacom North to handle the &£1m planning and buying account for its new Manchester station.

The agency, which already works with GCap’s Century stations, was handed the account without a pitch. It will work alongside Mother to develop a campaign for the station’s March 15 launch. It does not affect the Xfm’s relationship with Rocket, which handles the media for the London station.

The move coincides with details of the new station’s DJ line-up, which draws heavily on Manchester’s musical heritage. The schedule includes Andy Rouke, the former bassist with The Smiths, and founder of The Hacienda Tony Wilson.

Xfm marketing director Richard Mintz says the details of the launch campaign are still being finalised but adds that it will be supported by local events.

The launch of the Manchester station comes amid a push to develop Xfm into a national brand. GCap has already rebranded Glasgow station Beat 106 as Xfm and last week revealed plans to do the same with 11 digital stations currently under the Storm brand.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here