Bank loses top marketer after a year

Bradford & Bingley has lost its chief marketer Warren Langley less than a year after he took up post. He was appointed director of marketing communications in May last year.

Bradford & Bingley has lost its chief marketer Warren Langley less than a year after he took up post. He was appointed director of marketing communications in May last year.

He was one of two replacements for Mark Howe, who left when his role of group marketing director was axed. Langley’s appointment followed a reorganisation at the bank in 2004.

Langley took charge of a brand overhaul in an attempt to modernise the company’s image, best known for its “bowler hat” motif. He also spearheaded several reviews, moving business from London to the regions.

In September the bank moved its &£3.5m creative account, held by M&C Saatchi for eight years, to Cheetham Bell JWT in Manchester. The Partners and Value Engineers were appointed in July 2005 to collaborate on a brand overhaul.

He also reviewed its media planning and buying, which is believed to be shifting from Starcom to MediaCom North. It is not known whether Langley, a former Coors beer brand director, has a job to go to. Bradford & Bingley has confirmed it is hunting for a replacement.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here